Spreading the love

IN interacting with its customers, 7-Eleven Malaysia recently culminated its “We Love You” promotion by rewarding 153 of its patrons with charming jewellery pieces by Poh Kong.
A grand total of RM150, 000 worth of jewellery were given away. First, second and third prize winners received gemstone and diamond pendants worth RM50,000, RM20,000 and RM5,000 respectively This was complemented by 150 consolation prizes namely, Pearl necklace and bracelet sets worth RM500 each.
Grand prize winners - Poongavanammal Sinnarajoo, Muhammad Haidharul Irfan and Chuah Guan Huat have been avid supporters of the convenience store and have participated in many of its contests over the years.
“I am so happy with my inaugural win in a contest. This jewellery piece is something I’ve been hoping for,” said Poongavanammal.
“Jewellery is one of the most favoured prizes among consumers and as 7-Eleven is Always There For You, we’re proud to be able to provide our customers the opportunity to win something they desire, especially since we’ve been receiving requests in the past for more desirable prizes,” said 7-Eleven Malaysia deputy CEO, Gary Brown.
Held earlier in the year, the contest required a customer to purchase a minimum spend of RM6 in a single receipt which had to include one of 7-Eleven’s partner brands. They then had to send in their most creative visual take (photograph) encapsulating “LOVE” and email their entries in to 7-Eleven.
“We received an overwhelming response for the contest. As anticipated our panel of judges had a tough time choosing the winners as the creativity and quality of the submissions were extraordinary. We will definitely continue organising more of such promotions and contests to reward our loyal customers,” he added.