Football hits fever pitch

TEMPERATURES are rising as football fever spreads among fans. Watsons Malaysia is also emphatic as they count down to the 2014 FIFA World Cup. In celebration of the “world’s most beautiful game”, Watsons Malaysia conceptualised an exciting football campaign to reward its members with “money-can’t-buy” experiences.
Titled “Football Fever Sale”, the campaign saw Watsons Malaysia collaborate with Johnson & Johnson, kicking off an online football game in March, exclusively open to Watsons Facebook fans.
The campaign culminated with a Live KickOff event where the top 10 players of an online game competed in a final live tournament.At the end of the live tournament on May 3, the grand prize winner of the campaign was revealed. Twenty two-year-old Ezuan Mohammad Abdullah was overjoyed to win an all-expense paid trip for two to the 2014 FIFA World Cup grand opening ceremony. He will also get the chance to watch the opening match in Sao Paolo, Brazil.
The grand prize winner was all smiles and more so after realising he scored the most number of goals during the final playoff.
“As a Watsons VIP member for years, this is the first time I have won something this big from Watsons. I am ecstatic as I will be experiencing one of the greatest live football matches ever, with people from around theworld. This prize is definitely an invaluable experience only Watsons and Johnson &Johnson can give to anyone,” said the deliriously happy Ezuan.
Throughout the Football Fever Sale campaign period, other customer engagement programmes were initiated, targeted at the male consumer by leveraging on the charms of football. From football celebrity endorsements, to chances to appear on Astro TV shows, along with other enviable activities. Six football fans will get their share of the limelight and appear on Astro Supersports Football Overload and Astro Arena Bola @Mamak.