Samsung Electronics voted best, most trusted brand in Asia

KUALA LUMPUR: Samsung Electronics has been named the best and most trusted brand in Asia for the third consecutive year, according to results from Asia's Top 1,000 Brands annual online survey conducted by Campaign Asia in collaboration with Nielsen.
The ranking, which aggregates views across 14 major product categories including automotive, retail, food and beverage and consumer electronics, is based on consumer insights, and offers a clear measure of the most highly regarded brands today.
Samsung Electronics South-East Asia vice president of marketing Irene Ng said: "As Samsung continues to grow, we remain committed to driving product innovation and directly engaging consumers on a deeper level."
Over the past several years, the brand has focused on five anchor pillars that contribute towards enhancing trust and awareness within Asia. They include continuous product innovation, deep consumer understanding, engaging consumers through their passions, direct consumer interaction across multiple touch points and community engagement through corporate citizenship.
Asia's Top 1,000 Brands aggregates data from an online survey developed by Campaign Asia-Pacific and global information and insights provider Nielsen. The study explores consumer attitudes in 13 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
Research relies on a total of 400 respondents in each market, except India and China where participants number 800 and 1,200 respectively. To be representative of market populations, survey quotas target age, gender and monthly household income.
The study encompassed 14 major categories (alcohol, financial services, automotive, retail, restaurants, food, beverage, consumer electronics, computer hardware, computer software, courier services, media and telecommunications, travel and leisure, and household and personal care) and 73 sub-categories.