Swatch goes fluorescent this summer

Thinking freedom, fun and flashy for a watch? Deliberate no more with Swatch’s Scuba Libre summer collection. Befitting those with zest for life and intending carefree and happy times by the beach this summer – here is a watch that communicates all that and more.
The Swatch Scuba Libre summer collection features bold, loud and striking fluorescent-coloured timepieces. The television commercial created to promote this collection, likewise, draws inspiration from eye-catching neon signs in ocean-front hotspots, celebrating the luminescent colours of the season, featuring times of light-hearted and cheery jaunts, people playing and splashing about along the beach.
In the commercial, an urban underwater nightlife scene comes to life as neon creatures dance to I Belli di Waikiki’s “Me Rock-a-Hula”. Urban sights and sounds fall in with a rock-and-roll hit from another era as bright blue, pink and yellow marine animals, corresponding to the vibrant colours of the Scuba Libre wristwatches, jive to the Hawaiian-influenced musical soundtrack.
Watch the 3D-formatted cinema commercial created as part of Swatch’s online campaign, then put on some glow this summer with a timepiece from Swatch’s Scuba Libre summer collection.