AirAsia awarded 'Brand of the Year' in airline category

PETALING JAYA: The 2014 World Branding Awards has named AirAsia Group CEO Tony Fernandes "Brand Builder of the Year" for his outstanding work in building the low cost airline brand.
Budget airliner AirAsia was also named "Brand of the Year" in the airline category. The airline was the only regional winner, having scored the highest for a low cost airline in Malaysia, Singapore, the Philippines, Indonesia and Thailand.
"It's an honour for me to receive this award and I would like to thank the World Branding Awards for the prestigious recognition. Branding has always held a special part in my heart and we are very proud to be where we are in just a little over a decade," said Fernandes.
The 2014 World Branding Awards was organised by the World Branding Forum, a global non-profit organisation.
Winners were judged through four streams: brand valuation, consumer market research, public online voting, as well voting by the World Branding Forum Advisory Council, which is made up of luminaries from the world of branding.