Sunny summer influences

Earlier in the month of August this year, Berjaya Starbucks Coffee Company and Singer Malaysia launched a contest called "Patches of Summer". The unique initiative, which ran for just about a month, invited participants to take part in a patchwork sewing contest.
The contest leveraged on Starbucks' summer campaign, reminiscent of bright, bold and lively colours. The unique hues of the campaign gave inspiration to the contest's theme. Managing director of Berjaya Starbucks Coffee Company Sydney Quays said, "This year, Starbucks' Say Yes Summer Campaign artwork featured a unique yet artistic design of swirls. From there, we were inspired and motivated to explore an exclusive summer contest."
Quays also explained that this is what Starbucks is about – "serving the best coffee and providing a third space to customers, between home and the work place. We also look for creative and innovative ways to connect with our community and this time, we wanted to cultivate the interest in quilting … besides, we also wanted to inspire people to express their creativity and ignite their passion for this activity or hobby," he added.
Grand prize winner Tiew Sim May took home a Starbucks hamper worth RM1,000 along with a Limited Edition Singer 160 Computermatic sewing machine worth RM1,895. Thrilled on the announcement at the prize giving ceremony, she said, "My mother is a tailor and she gave me all her balance material to come up with my patchwork design. I pieced a few designs together and decided to go with the one which bore the brightest colours that expressed Starbucks' summer campaign."
Managing director of Singer Malaysia Yeap Dein Wah also spoke of his amazement on seeing how a simple Singer sewing machine can transform creative ideas into beautifully sewn masterpieces. Happy on partnering Starbucks in this initiative, he said, "Winners get to enjoy Starbucks coffee at the same time, enjoy their sewing on their new Singer sewing machine … definitely a refreshing and exciting experience for them altogether."

Winners of the "Patches of Summer" contest
1st - Tiew Sim May – Starbucks hamper worth RM1,000 + Limited Edition Singer 160 Computermatic sewing machine
2nd – Betty Ting – Starbucks hamper worth RM800 + Singer 2259 portable sewing machine
3rd – Lau Poung Tong – Starbucks hamper worth RM600 + Singer 8280 portable sewing machine
4th to 7th prize winners Ang Tee Yin, Shong Wai Ying, Nurhana Zulaikha Ishak and Khoo Lee Koon received Starbucks hampers worth RM250 + Singer Life Straw Water Purifier Container and Go Bottle worth RM407