Ambank launches crowdsourcing platform

KUALA LUMPUR: Ambank (M) Bhd has launched a crowdsourcing platform, "TRUE Lab", to enhance its connectivity with young professional customers aged between 25 and 34.
In a statement here today, Ambank said the platform was designed to seek ideas from young professionals on banking solutions and services with the aim of co-creating innovative solutions.
Ambank Retail Banking, Acting Head, Anthony Chin said as the financial industry moved rapidly towards digitalization, it was imperative to leverage on the power of online communities and engage with young professional customers as content creators.
"In conjunction with the launch, customers who sign up for TRUE Lab at https://community.truebyambank.com can participate in the TRUE Potential campaign, aimed at helping young professionals discover their TRUE potential," he said.
The campaign, which runs until Feb 15, offers 20 prizes, including the grand prize of RM50,000. – Bernama