Adknowledge expands in Asia through Axiata deal

PETALING JAYA: Adknowledge, Inc. has entered into a strategic alliance with Axiata Group Bhd's subsidiary Axiata Digital Advertising, to set up Adknowledge Asia Pacific Pte Ltd to strengthen Axiata's mobile advertising presence.
The venture will also boost Adknowledge's, an advertising technology company based in the US, expansion plans in Asia Pacific.
Adknowledge will work with businesses, advertising agencies and app developers in Asia Pacific to provide data-driven advertising strategies that raise brand awareness, drive sales and app installs through digital video, mobile and social media marketing.
Adknowledge expects to enhance mobile advertising in Asia Pacific by bringing innovative solutions to the market that are less intrusive and more intuitive, with immediate target markets being Singapore, Indonesia, Hong Kong and India with plans to create a business presence in several other Asia Pacific countries over the next 18 months.
"Adknowledge has been in business for more than a decade and worked with some of the biggest companies and advertising agencies on earth. With more than two billion mobile users in the Asia Pacific region, we believe this partnership will ensure that consumers see more relevant, targeted ads. That means a better experience for them and more efficient, intelligent ad buys for brands and agencies," said Axiata president and group CEO Jamaludin Ibrahim.