Cause to celebrate

20 Mar 2015 / 12:42 H.

In conjunction with the recent Chinese New Year festivities, Philips Malaysia ushered in the Year of the Goat over a luncheon at the Gardens Hotel Kuala Lumpur, with 100 business partners, corporate customers and personnel from Philips’ headquarters in Malaysia.
Jointly hosted by Philips Group of Companies Malaysia country manager Muhammad Ali Jaleel and Philips Lighting Malaysia general manager Alok Ghose, the festive event saw hosts and guests welcome the auspicious occasion by tossing yee sang and witnessing a lion dance performance. Entertainment did not stop there as a traditional Chinese dance incorporating Philips lighting products (part of the routine), mesmerised the party. The agenda for the event also included an awards presentation witnessing Philips presenting accolades to some of its business partners and customers.
The celebration took on a green touch, when Philips launched the LED’s Go Green! campaign, aimed at spurring and spearheading an eco-friendly and efficient LED lighting revolution, in line with its global mission to improve the lives of three billion people a year by 2025.
“As a global leader in lighting, Philips uses the latest technology in this field to improve people’s lives, every day, everywhere. Having launched our full LED bulb range in Malaysia last September, which offers up to 85% energy savings, we are keen to expand our LED product offerings this year, to help Malaysians save on electricity costs besides reducing their carbon footprint.

“Through the LED’s Go Green! campaign, Malaysian consumers can look forward to a complete range of economical LED lighting solutions. Among the upcoming highlights, I can share that Malaysia will be the first country in Southeast Asia to launch our sleek and seamless LED battens with a lifetime of up to 20,000 hours and up to 53% energy savings. Additionally, our customers can look forward to LED Tubes with 55% energy savings, new down lights and mini LED bulbs,” shared Ghose.

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