CFSB, KK Fund co-invest in Be Malas

KUALA LUMPUR: Cradle Fund Sdn Bhd (CFSB), its co-investment partner KK Fund and an angel investor have injected US$500,000 (RM1.9 million) into Malaysian-based startup Pacific Founders Sdn Bhd.

Pacific Founders run the Be Malas portal, which provides an SMS-based concierge service to its clients in Klang Valley and some limited areas outside. It helps customers with their requests from household affairs to company business matters all through SMS exchanges.

Be Malas is the brainchild of three co-founders Adlin Yusman, Suthenesh Sugumaran and Puvanendren M. Maniam.

Adlin regards receiving funds from an angel investor and co-investment partners, CFSB and KK Fund as a huge vote of confidence in Be Malas' ability to execute the business plan.

"The funds will be spent primarily on technology for both front-end (customer-facing) and back-end which includes load management and last mile fulfilment as well as hiring the best talents to help us scale the business regionally," Adlin said in a statement yesterday.

He added that its regional brand Be Lazee, which was launched in Singapore on June 10, 2015, is already gaining traction in the city state and the team is looking forward to launching the same brand in Hong Kong before the end of the third quarter of 2015.

Be Malas currently operates in Malaysia and Singapore.