A roaring success

THE world’s #1 international Asian beer, Tiger Beer, bagged the silver award at the recent Putra Brand Awards 2015 under the “Beverage – Alcoholic” category. The award is an extension of the Malaysia’s Most Valuable Brands (MMVB) programme that recognises brand excellence, which is organised by the Association of Accredited Advertising Agents (4A’s) Malaysia.
“We’re honoured to receive the silver award, as this recognition is a testament to the quality of work we’ve been doing over the years. To further solidify our position as a leading beer brand in Malaysia, we recognise the importance to constantly innovate to excite our consumers. Tiger Radler represents yet another innovative way of how we keep the Tiger Beer brand refreshing for our discerning drinkers,” said Tiger Beer marketing manager Jessie Chuah.
COOL CAMPAIGNS
Tiger Beer continues to uphold its iconic brand image through a consistent phase of customer interactions by targeting passion points in music, art, football and food.
The company achieves this by allowing customers to experience its dynamic and unconventional campaigns, such as the recent Tiger Translate and Tiger FC Big Away Games, plus the newly launched Tiger Bites, which challenges food lovers to discover undiscovered street food havens in Malaysia.
Budding foodies can join in the mouth-watering movement by creating a trail for others to follow as they share and unravel the wide selection of interesting foods they discover around Malaysia. Exciting prizes await those who participate in the seven-week contest.
In addition, Tiger Beer will throw an exclusive fun-filled festival incorporating the best street food, along with chilled Tiger Beer to celebrate the newly launched campaign, Tiger Bites. To sign up for the lip-smacking food adventure, head on to the Tiger Beer website for more details.