7-Eleven embarks on cancer awareness programme

7-Eleven Malaysia Executive Director Tan U-Ming (R) and PRIDE Foundation CEO Aeron Munajat at the launch of the collection at PRIDE Foundation Malaysia's office here today.

PETALING JAYA: 7-Eleven is going fancy while promoting breast cancer awareness with its latest Crystals Charm Collection.

Beginning Sept 8 to Nov 9, customers would be able to collect up to 14 different charms from this collection, each design is embellished with a Swarovski crystal.

The collection, which is part of 7-Eleven's latest loyalty campaign, will reward customers with one sticker for every RM6 of selected purchases in 7-Eleven, and once 15 stickers are collected, they would be able to redeem a Crystal Charm.

7-Eleven Malaysia Executive Director Tan U-Ming said while having a great promotion is wonderful, the company also believes in giving back to noble causes.

He said that 1-Eleven Malaysia is collaborating with PRIDE Foundation Malaysia, an NGO charity body that aims to enhance awareness and improve accessibility to breast cancer treatment.

"While we are promoting our Crystal Charm Collection, we also wish to include an element of Corporate Social Responsibility to create a woman-kind cause - which is breast cancer.

"For each Crystal Charm redeemed, and it's image shared either on Facebook or Instagram with selected hashtags, 7-Eleven is committed to contribute RM1 to PRIDE Foundation's cause," he said at the launch of the collection at PRIDE Foundation Malaysia's office here today.

Tan expressed hope that RM30,000 would be raised for the group.

Also present at the launch was PRIDE Foundation CEO Aeron Munajat and advisor Nasirah Aris.

The RM1 contribution will be done after customers post an image of the Crystal Charm on Facebook or Instagram with the hashtags, #PrideMalaysia, #CrystalsCharm and #7ElevenMy.

For more information, visit www.7eleven.com.my or follow 7ElevenMalaysia on Facebook and LINE.