An exciting return

THE coveted Guardian People's Choice Award 2016 returns once again for its 15th instalment with even more in store for consumers.
This year, the voting system moves to an online platform, which will allow consumers easier access and convenience when participating.
With a purchase of RM10 and above in a single receipt either in-store or via e-store, customers simply have to log on to www.guardianpca.com.my and will be entitled to one digital entry.
"Society today has moved into a digital era where everything is at the tip of your fingertips. As a company that prides itself in progressing with the community, we wanted to ensure we provide that same convenience and hassle-free engagement when it came to our People's Choice Award," said Shirley New, Senior Marketing Manager at Guardian Health and Beauty Sdn Bhd.
Refining the contest even further, the voting system will be divided into two categories based on gender, to ensure a more streamlined experience.
For best results, however, voters must complete at least one category field and are encouraged to answer both sets of questions to have a better chance at winning the array of amazing prizes that has been lined up.
"This has been an extremely successful platform for us to engage with our consumers. The market today is driven by passionate individuals who are loyal and supportive of the brands they enjoy.
Through the People's Choice Award, we are giving them an opportunity to endorse that support while assisting our business partners and brand owners strengthen their relationships with consumers and stay relevant in the market," she added.

Also present at the media preview were Guardian Senior Manager of Corporate Affairs and Events Jennifer Wong and its ECommerce Manager Tey Hong Leng.
The People's Choice Award 2016 contest will be held from April 28 to May 25.

All voting will be hosted online and those that have the highest number of accurate match to the winning rank will be awarded the monthly or weekly prizes. Tie breakers will be determined by date of submission where the earlier entry will be deemed the winner.
As a token of appreciation, all participants who partake in the contest will receive an e-voucher worth RM10 upon completion, to be spent on e-store purchases.
Participants are reminded to keep the receipt for winners' verification and prize redemption.
There are 58 participating categories and close to 250 products this year, ranging from hair care, face care, personal care, cosmetics, beauty, hygiene, health care, supplements and medication, mother and child products, and confectionery. For more information on the Guardian People's Choice Award, please visit www. guardian.com.my.