Ticket to Korean beauty

EVER wondered what it takes to look like a K-pop star? One might wonder whether its Korean makeup or specific techniques used to achieve the ultimate dewy, poreless skin and natural flushed cheeks which equates to that flawless, doll-like K-pop star look.
FLAWLESS BEAUTY
To this, Watsons Malaysia catered to the cry of its many customers. For its annual beauty festival this year, its theme was “How to look like a Korean pop star”.
The event went superbly well as expected, what more with the K-wave phenomenon that has swept across the world.
Held at 1 Utama Shopping Centre, the beauty festival treated patrons to six days of beauty talks and forums, a beauty transformation showcase, selfie booths and dance performances.
Watsons Malaysia also roped in brands like Bio Essence, Pure Beauty and Hada Labo to add value and enrich the festival with additional exciting promotions.
LOOK KOREAN
“Our smart partnership and collaboration with our beauty experts and suppliers are key to this beauty festival’s success, ensuring every aspect of Watsons customers’ beauty needs is met.
“Watsons is proud to be the first in the beauty retail industry to do so, and we look forward to more partnerships like this in the future,” shared Watsons Malaysia chief operating officer Caryn Loh.
To extend its reach, a beauty edutainment video titled Watsons Beauty Show was featured. It was hosted by renowned DJ personality Gan Mei Yan and launched via Watsons Malaysia’s YouTube and Facebook channel, focusing on the latest beauty trends.
Its first episode titled 7 steps to look like a Korean pop star garnered over 50,000 views.