Exciting partnership

SKECHERS and GRAMMY®-winning singer-songwriter Meghan Trainor (pix) have teamed up for a new multi-platform marketing campaign to launch the Skech-ers Originals retro sneaker collection.
Trainor's first television commercial for the campaign officially hit the airwaves and features the lead single "NO" from her highly-anticipated sophomore album, Thank You.
"I can't wait to travel the world and see my face in Skechers stores – it still blows my mind! It's an honour and dream to work with a big brand like Skechers," said Trainor on the set of her Skechers commercial.
"For my new album I wanted to change it up with a different sound and a fresh new look – including my red hair trans-formation. I think it takes confidence to take risks and be original. Skechers has truly embraced this message in the new #MTrainSkechers campaign and I can't wait for my fans to see it!"
A preview of the global television campaign was revealed with behind-thescenes images from the set.
To reveal a more in-depth story, an extended version of the commercial can be found on YouTube too.