Target: 30,000 AIA Vitality members by year-end

KUALA LUMPUR: AIA Bhd aims to attract 30,000 members for its newly-launched health and wellness programme, AIA Vitality, by year-end.
AIA CEO Anusha Thavarajah said the programme integrates health and wellness benefits with AIA’s life insurance and takaful solutions.
Customers who join the programme have additional life insurance or takaful coverage on selected plans, for free. They will also get customised advice, guidance and even receive rewards to motivate them to be healthier.
AIA Vitality, which is the first programme of its kind in the Malaysian life insurance and takaful space, is a collaboration between AIA and Discovery, an insurer headquartered in South Africa. The programme uses the principles of behavioural economics to promote healthy habits, rewarding members with meaningful benefits and discounts for taking sustainable steps to improve their health and well-being.
Malaysia is the fifth market to launch AIA Vitality, after Singapore, Australia, the Philippines and Hong Kong.
Based on research done in existing AIA Vitality markets, customer engagement in the first policy year improved by up to 15 times, and policy retention also increased on the back of continuous customer communication with AIA.
Anusha said AIA Vitality membership will first be opened to customers who purchase any new life insurance policy or takaful certificate with AIA.
“Later this year, we will extend this programme to existing AIA customers and today we have three million individual policyholders and 1.5 million corporate members,” she told reporters at the launch.
Meanwhile, on reports that AIA Group is among insurers considering bids to buy at least 49% of the US$3 billion (RM12.4 billion) insurance unit of Thai lender Siam Commercial Bank, AIA Group chief executive and president Mark Tucker said the opportunities within the AIA group are 99.9% organic.
“We have 18 countries, close to 50 million customers, the strongest balance sheet in the insurance industry. We have the capability and the financial capacity for M&As (merger and acquisition),” he said without divulging details.