A denim story

10 Jun 2016 / 13:17 H.

FOR its new "Unknown Path" Spring/ Summer 2016 Collection, Camel Active has developed a Denim Story:a look that tells a story and provides an interpretation of the brand's DNA embedded into the garments.
The "Unknown Path" collection theme tells the story of the Moken, an ethnic tribe in Southeast Asia born on the coast who live off and with the sea.
The Denim Story is divided into two colour themes: a red cast denim theme which stands for life underwater and the deep sea, and the green cast denim theme which represents life above water.
The collection is divided into three different looks – Print Galore, Summer Stripes, and Shades of Deep Sea.
Print Galore's all over print features tropical flora and fauna motifs that appear liberally on the jacket, pullover, bag and shoes, while Summer Stripes' theme brings about updated designs with a fashionable approach of combining solid and stripe oxford material blocking.
The Shades of Deep Sea show-cases shades of sea green to darken blue in gradient scale are achieved through dip-dye and garment dye techniques in tonal effect, creating an understated casual masculine look.
These Camel Active products are available in stores in Kuala Lumpur, Putrajaya, Petaling Jaya, Kajang, Seri Kembangan, Shah Alam, Klang, Ipoh, Penang, Kuantan, Malacca, Johor and in Camel Active outlets in all leading department stores and major fashion retailers.

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