AirAsia campaigns to rebrand klia2 as LCCT2

PETALING JAYA: AirAsia has launched a campaign to promote klia2 as Low-Cost Carrier Terminal 2 (LCCT2), two years after the terminal has been in operation.
Group CEO Tan Sri Tony Fernandes said LCCT2 is synonymous with low-cost and the LCCT brand, which was built up by AirAsia and Malaysia Airports Holdings Bhd (MAHB), should not go to waste.
“I urge MAHB to stop denying the fact that it is a low-cost hub,” he said in a statement yesterday.
AirAsia Bhd CEO Aireen Omar said MAHB needs to change its mindset to facilitate the need of a low-cost model and its rapid growth.
“Don Mueang airport has overtaken klia2 as the world’s largest LCC airport as it works closely with their customers to bring in the traffic. MAHB needs to adapt the same approach for it to be relevant and gain back that recognition for Malaysia,” she added.
The AirAsia group flew over 2.3 million passengers into Kuala Lumpur last year.
In a separate statement, AirAsia announced the appointment of Kathleen Tan as president of North Asia, following her stint as CEO of AirAsiaExpedia.
In her new role, Tan will be responsible for building AirAsia’s market in China, Hong Kong, Macau, Japan, Korea and Taiwan.
Tan was previously the regional head of commercial and senior vice-president of China at AirAsia from 2004 till 2013 before joining AirAsiaExpedia.
Fernandes said China contributes nearly 40% of its revenue and North Asia is an important long-haul market that will take on greater significance once AirAsia Japan is launched.