11street ‘Do Good Deals’

WITH just a click of a button, 11street’s latest campaign invites shoppers to give back to society. An excellent idea especially during this holy month of Ramadan.
The “Do Good Deals” charity campaign is a collaboration between 11street and The Budimas Charitable Foundation. It aims to raise funds for underprivileged children by providing them with the most important meal of the day – breakfast.
DOING GOOD VIA A CLICK
Through this campaign, the e-commerce retailer provides shoppers the opportunity to beli sambil memberi or shop whilst you give back. Simply visit 11street’s Do Good Deals page and you have the option of paying for your purchases at the retail value or at a slightly higher price, of which the “extra” will go towards the charity project.
“At 11street, we’re constantly thinking of ways to give rather than to receive. One of the ways we give back to Malaysians is to find great bargains for our shoppers. This festive season, we’re keeping true to our core value, which is to provide good deals but the point of difference is, we’re turning the table around to show a different perspective of a good deal by granting consumers an option to smile while paying at a higher price,” shared 11street CEO Hoseok Kim.
RINGGIT FOR RINGGIT
In addition to the consumer’s contribution, 11street has also pledged to donate to the cause.
“We are committed to match every ringgit raised by Malaysians through this campaign, to bring the nation one step closer to defining the future of our children,” added Kim. For each ringgit that goes to the charity, 11street will match the amount.
The breakfast initiative is said to be an extension of the Budimas Food Charity which was introduced in 2010. It was established to ensure school children from poor families do not go to school on an empty stomach. Today, the foundation has catered to more than 6,900 disadvantaged children, providing them with daily morning meals every school day.
“Do Good Deals” runs from June 6 to July 7, 2016. It offers a wide variety of products at attractive prices. From groceries to household items and electronics, these and more are available on 11street webpage.
SHOP AND DONATE
The excellent idea and initiative will no doubt benefit all school-going children. It will also provide an opportunity for online shoppers to donate to the cause by paying slightly more for their goods bought at great deals. The “Do Good Deals” initiative comes under 11street’s “Manis Ramadan Meriah Lebaran” campaign which curates all Ramadan and Raya related products, services and promotions Malaysians are looking for during this festive time, under one e-roof.
Moreover, The Budimas Charitable Foundation principal officer Anne Rajasaikaran said: “Breakfast is the most important meal of the day. It is essential for children’s growth and gives them the ability to focus during classes. This breakfast initiative is more than just ensuring that every child is fed in the morning. It also provides them with an educational opportunity.” The e-commerce giant and the charitable foundation are excited to collaborate in this campaign as both harbour the same goals. During this Ramadan, shop for all your Raya needs and necessities including Tupperware and Kinohimitsu products, at e-shopping website 11street.