A fruit full of goodness

EVERY year in May, fruit lovers look forward to one of their favourite and most nutritious fruits to line up the shelves of supermarkets and fruit stalls. This year, marketer of kiwifruit, Zespri, introduced its “Wake Up With Zespri” campaign while promoting its Zespri SunGold Kiwifruit.
IN THE BEGINNING
The new variety is the outcome of years of crossbreeding by New Zealand kiwifruit growers. Experiments were carried out way back since the 70s, when seeds were imported from China. A female plant was chosen for its yellow flesh and excellent flavour and crossbred with a male plant to produce large, succulent fruit.
In 1992, an offspring from this crossbreed resulted in the golden, succulent and tropical-sweet kiwifruit we now know as Zespri SunGold Kiwifruit.
AWARENESS CAMPAIGN
With the availability of this amazing fruit that tops the nutrition chart, Zespri Malaysia decided to highlight its goodness and benefits. Through the company’s Wake Up With Zespri campaign, a consumer outreach programme was established. Sampling promotions in and out of stores were conducted, along with a special tie-up with The Coffee Bean &Tea Leaf company, where consumers who purchased a breakfast set within a specific time-frame in May, were given a free Zespri SunGold Kiwifruit.
In another endeavour, Zespri ran its Zespri SunGold Kiwifest on May 29, 2016 at Desa Parkcity. The regional campaign kicked off there and was followed with similar branding and promotional events in Singapore and Australia.
More than 1,600 people turned up for the event here where loads of fun and informative activities were held. From pop-pilates by founder of Blogilates founder Cassey Ho from Los Angeles to activities by LeelaPass – a famed child enrichment centre, entertainment was aplenty and the Zespri SunGold Kiwifruit received recognition.
The kiwifest certainly saw many families and friends gathering to enjoy the kiwifruit along with the other treats, including engaging plus educational activities.
On the whole, the aim to spread awareness on starting each day with a kiwifruit for a healthy and happy life full of goodness, vigour and vitality, like a Zespri Kiwifruit, was achieved.
NUTRITIONAL VALUE
For a fruit that takes 240 days to develop from a seed to a full-grown kiwifruit that is ready to be picked, it is no wonder why this fruit is steeped in nutrition.
Moreover, Zespri Kiwifruits are grown under the Zespri System at specially selected orchards that use the best techniques, while keeping focused on sustainable development and environmental care.
Apart from the Zespri Kiwifruit’s tangy hints and the Zespri SunGold Kiwifruit’s sweeter taste, the kiwifruit comes loaded with nutritional benefits.
These include:
*vitamin C – where one fruit provides the daily essential vitamin C requirement. The kiwifruit also has three times more vitamin C than the orange and 10 times more than an apple.
*mood booster – where the overall mood and stress level of a person is improved after consuming two Zespri SunGold Kiwifruits. According to studies, it can activate multiple enzymes in the body that improve various neurochemicals in the brain.
*suits diabetics – where the fruit helps with better glucose control and does not spike blood sugar levels. A scientific study proved that eating a kiwifruit with one’s breakfast significantly slowed down and reduced the sugars from one’s breakfast in the bloodstream.
*contains vitamins and nutrients – where the fruit is said to contain more than 20 essential vitamins and nutrients that include potassium, vitamin C, vitamin E, folate, etc.
IN GENERAL
Said Zespri Malaysia marketing manager Tee Lai Kim: “Breakfast has constantly been touted as the most important meal of the day because it fuels the body with all the essential nutrients required to perform to our optimal level.
Taking a Zespri Kiwifruit with your regular breakfast every morning gives you just that and more because one Zespri SunGold Kiwifruit is enough to meet 100% of your daily Vitamin C needs.”
Zespri International Limited is the world’s largest marketer of kiwifruit, providing more than 53 countries and managing 30%of global volume.
In Malaysia, Zespri markets the Zespri Green, Zespri SunGold, Zespri Organic Green, as well as Zespri Organic SunGold Kiwifruit.
Zespri Kiwifruit is available at all leading and major supermarkets.