A taste of Rio right here

JUST days before the world celebrates the official launch of the 2016 Rio Olympics, and Malaysians are invited to join in the hype and festivity with McDonald’s Malaysia’s all-new limited-edition Rio Burger.
TASTES THAT THRILL
Experience a “carnaval” of flavours, colours and textures as McDonald’s prepares patrons to “Discover the World” in its series of back-to-back monthly campaigns which began on July 25, 2016.
The campaign kicked off with the introduction of the Rio Burger, a masterpiece offering a succulent chargrilled beef patty, layered with a mix of colourful vegetables, cheddar cheese and special Rio sauce, topped with a black and white sesame-sprinkled bun.
FLAVOURS THAT DELIGHT
The mouth-watering and all-new experience comes packaged in a box with an exquisite design that draws inspiration from the colourful and vibrant culture of Rio de Janeiro. A variety of new mango-flavoured desserts will also be available during the campaign.
McDonald’s Malaysia managing director Azmir Jaafar (pix) was enthusiastic about the launch and its new range of products. “The Rio Burger will be the first in a series of all-new products that we will be introducing throughout this campaign. As the official restaurant sponsor of the 2016 Rio Olympics, we wanted to spread the spirit of teamwork and winning with our customers,” Azmir shared at the campaign launch.
“Discover the World lets us share this excitement with our customers here, by bringing the flavours of the world to Malaysia,” he added.
EXPERIENCES TO SAVOUR
Besides the campaign launch, a contest was declared open to the public, encouraging McDonald’s fans to test their brand and product knowledge to be in the running to win a holiday of their dreams via the “Discover Brazil Game Challenge”. The contest runs until Aug 22. There will also be travel vouchers worth up to RM10,000 up for grabs.
To be in the running to win these, sign up for the game challenge on the McDonald’s Malaysia official website and tune in at 11am every day to answer questions and collect points.
Simply collect as many points as you can to increase your chances of winning. Loyal fans who tune in daily and answer questions correctly can win additional Loyalty Points (terms and conditions apply).
The Rio Burger is yours from RM12.50 (a la carte). Experience the taste of Rio at all McDonald’s outlets until Aug 24. For more information, log on to the official McDonald’s Malaysia website.