Nestle aims 10% revenue from e-commerce within 5 years

PETALING JAYA: Nestlé (Malaysia) Bhd aims to grow its e-commerce revenue contribution to 10% within five years.
Managing director Alois Hofbauer said revenue from e-commerce is currently less than 1% of its total revenue.
"We have started to go into e-commerce big time since end of last year. We are very bullish about e-commerce," he told reporters at the launch of its first e-commerce stores today.
The company has partnered online retailers Lazada and 11street to set up its flagship e-commerce stores, which offers Nestlé products with nutrition-themed bundles and product discounts.