Modenas targets 10% market share by year end

MOTOSIKAL Dan Enjin Nasional (Modenas), launched a new, 110cc four-stroke underbone motorcycle, the “Kriss MR2”, last Friday. It comes with a RM3,890 price tag (excluding GST, insurance and road tax).

The company believes that the bike would improve its market share of the segment to 10% by the end of the year due to its improved specification and competitive pricing.

Amirudin Abd Kadir, CEO of Modenas and Edaran Modenas Sdn Bhd (EMOS) said the company’s confidence is supported by the demand for a more affordable and value-for-money vehicle in this current economic scenario.

“We strongly believe that the new Euro 3-compliant 110 cc four-stroke engine would be attractive to the younger generation who are looking for the perfect balance between power and value-for-money,” he said.

“The Kriss MR2, with its bold and aggressive design, features a rotary gear system and is also a powerful machine with an engine capable of achieving 8.3hp at 7,500rpm. Other features include sportier headlights and tail light designs, while the large 4.5-litre capacity fuel tank is capable of covering 200km per full tank.

“Apart from the larger tank, it also has an extra-large, 6.6-litre luggage compartment with a toolkit compartment under the seat. The unique 17-inch alloy rim is also fitted with a front disc brake for an efficient braking.

“Modenas is targeting to achieve overall total sales of 60,000 units in local and regional markets by year end. Modenas’ technical efficiency in manufacturing ensures minimal operational cost in the development of the Kriss MR2, with which Modenas is passing the cost savings on to customers.”

“I am pleased to note that we have successfully increased our manufacturing efficiency and after sales services support, contributing to a substantial reduction of cost, which we are more than happy to transfer to our customers. At Modenas, we do not compromise on quality and are always aware of the needs of the low to middle income group market in introducing new models or variants,” added Amirudin.

The Kriss MR2 has a two-tone body colour concept – Sand White with Celebration Red, Strike Blue and Canary Yellow.

Meanwhile, in building up its After Sales Service support, Modenas will be opening its second Training Centre facilities at its Subang Service Centre by the middle of this month to cater for better support to aftersales and its dealers network.