TV viewership declines, as smartphones and laptops take over consumer eyeballs

THERE has been a significant dip in the number of consumers watching shows on TV to 23% from 52% over the past year as they prefer to view it on laptops and smartphones, says a survey.
"Consumers increasingly prefer to watch TV shows on devices such as laptop and desktop personal computers and smartphones," according to an online survey of 26,000 consumers across 26 countries, conducted by Accenture.
"More than 4 in 10 consumers (42%) said they would rather view TV shows on a laptop or desktop, up from 32% in the last year's survey," as per the report.
Nearly 13% said they prefer watching TV shows on their smartphones, compared to 10% last year.
"The decline in TV viewing over the past year tracks with a four-year trend. As recently as 2014, the survey revealed that nearly two-thirds (65%) of consumers preferred the TV set for viewing shows," it said.
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