Get rehydrated, feel refreshed

SUNTORY Food & Beverage Malaysia Sdn Bhd (Suntory) recently launched a carbonated version of its Lucozade Sport isotonic beverage.
The new drink comes in “refreshing original” and “lemon” flavours, and is ideal for sports enthusiasts and active individuals who want to “fuel up and rehydrate” their bodies. At the same event, Lucozade also launched a new campaign called “Your Sport, Your Rules”.
Said Suntory’s head of marketing Rodney Tan: “We are thrilled to unveil this carbonated version of Lucozade Sport, a great tasting and refreshing isotonic drink made for fast hydration and supports consumers on all levels of their fitness journey, including quenching their thirst.”
JOURNEY BETTER WITH LUCOZADE
On the new campaign, Tan shared the sentiment of many Malaysians who are pressured to conform to societal expectations in various areas of life, including sport. “The end goal becomes the main highlight, where people only share their success stories and not the tough journey of getting there.”
While it leads people to think that their efforts are not good enough, the new campaign aims to recognise the fact that it takes commitment to even showup, whether on a pitch, at the starting line or at the gym, and acknowledge the journey of the sportsman/sportswoman, which is equally important.
Lucozade Sport is the official isotonic partner at this year’s Standard Chartered Kuala Lumpur Marathon. The beverage is already available nationwide. For more information, followLucozade Sport on Facebook.