From Madrid to KL

MALAYSIANS can expect more fashionable options come May 13, as Spanish youth-oriented fast fashion brand, Sfera, is gracing our shore.

Expanding to Malaysia for the first time ever, the brand will open its doors to fashion lovers at MyTown Shopping Centre, Kuala Lumpur.

A globally recognised brand with presence in 15 countries and over 270 establishments, it offers clothing lines for women, men, kids, and babies, as well as accessories.

Well known for its fresh designs, great quality and accessible prices, Sfera is brought in exclusively by Parkson.

"We are excited for the arrival of Sfera as the brand has something for everyone -clothes, shoes and accessories for the ladies, men, kids and babies," says Michael Chan, Senior General Manager of Parkson Trends Sdn Bhd.

Dedicating itself to offering quality fashion collections, Sfera takes on a bold approach for the women collections by following four major trends for Spring/Summer 2017 while retaining a minimalistic identity.

The men series, on the other hand, will see trendy basics for the urban trendsetter.

Sfera belongs to the El Corte Ingles group, the same Madrid-based company behind one of Europe's biggest department store chains.

During the recent media pre-launch preview, Sfera's International Director, Guillermo Lopez Garcia, made an appearance to brief media members about the brand. Also present at the event was Vivien Cheng, Executive Director of Parkson Retail Asia.