BMW M'sia opens new regional parts distribution centre

BMW Group Malaysia recently opened the doors to its new Regional Parts Distribution Centre at the Free Industrial Zone of the Senai International Airport in Johor Bahru.

Situated on over 775,000 square feet of land in the Free Industrial Zone and with an investment of over RM130 million, the new centre is one of the largest BMW facility of its kind in the Asia Pacific region and will support over 23 countries in the region as a logistics warehouse and parts distribution centre for after sales parts, components and lifestyle merchandises for the brands BMW, MINI and BMW Motorrad.

Hendrik von Kuenheim, BMW Group's senior vice-president region Asia, Pacific and South Africa, said, “The record sales performance we achieved in Asia last year and in the first quarter of 2017 is a testament to the strength of the BMW Group in the region. In that, we believe Malaysia to be a key market that supports our strategic business direction in expanding our footprint in the region. The opening of the new BMW Group Regional Parts Distribution Centre here will help the BMW Group to continue driving our vision to deliver the best in automotive innovation and value to customers in the region.”

BMW Group Malaysia CEO and managing director, Han Sang Yun, said: “In review of our 14 years of operations in Malaysia, BMW Group Malaysia has not only established itself as the leading provider of premium individual and sustainable mobility but also an organisation which demonstrates growth in every aspect – our performance as evidenced in the record breaking sales increase of 16% posted last year, and the maturity of our product portfolio with the recent introduction of plug-in hybrid models which saw phenomenal reception in the local market.”

Aside from increased investments to the country, the new centre will see customers across the region continue to enjoy better availability and faster lead times in the delivery of after sales spare parts, components and lifestyle merchandise to dealerships across the region.

Completed in December last year, the centre marks the first phase of the construction of the premium automaker’s facility. The facility benefits from the strategic location and modern infrastructure as well as sea port and airport access found in the Free Industrial Zone of the Senai International Airport in Johor Bahru.

The centre will be supplying to Malaysia, Singapore, Thailand, South Korea, Australia, New Zealand, Indonesia, Taiwan, Hong Kong, Macau, Philippines, Brunei, Laos, Cambodia, Myanmar, Vietnam, Bangladesh, Mongolia, Sri Lanka, Tahiti, New Caledonia, Fiji, and Guam.