Fashionably functional

UNIQLO recently held an exclusive media preview to present the brand’s latest partnership with fashion designer Hana Tajima.
The newest ‘Hana Tajima for Uniqlo’ Autumn/Winter 2017 collection is a widely anticipated series, and one that impressed the audience with its line-up of warm-hued clothing and structured items.
Suitable for the modest, modern women, this release introduces new and original textured materials such as tweed, as well as new designs including the belted long coat.
The carefully selected colour palette also allows for trending one-tone styling, among a wide variety of options that can be enjoyed throughout the season.
To showcase the versatility of this collection, Uniqlo organised a styling session with its in-house stylist, Andrea Kee, as well as a hijab stylist, Hany Hamid.
Meanwhile, the four celebrities roped in for modelling were Narisa Soraya, Sarah Hildebrand, Alicia Amin, and Eleena Sui.
The celebrities were styled in items from the new collection and were able to express various styles suited to their personalities thanks in large part to the versatility of the A/W 17 collection.
“Hana has always designed her items in a very flexible manner and this collection is no different. For example, the outerwear this time can be styled at least a few different ways, so you can wear the same thing for a few days without anyone knowing,” elaborated Kee.
Hany, on the other hand, gushed about the effortlessness of the hijab pieces.
“They are very easy to be styled and maintained. Unlike others, where you have to spend a lot of time ironing and pinning, the ones in this collection drapes nicely and easily. All you need to do is twist it around or tie a knot and it’ll stay the whole day. I am also very fond of the fabric used in this collection. It’s lightweight, airy and friendly enough for our humid weather,” she added.
While the series is aimed at the modest market, its overall aesthetic is great for any woman who is looking for comfortable and chic clothing.
Kee agreed as much, “I’m quite drawn to the colour palette this time around. Though the colours are muted, they’re surprisingly easy to mix and match. Say, you can pair a mustard-coloured top with a pair of blue, grey or purple pants everything goes because the earth tone colour palette is quite harmonious and goes well with anything.”
The collection will be available nationwide from June 2 and will comprise 23 items, inclusive of printed and solid colours.