Once upon a fairy tale

LAUNCHED in 2014, Mermaid Luxe entered the muslimah market via Instagram and on-ground booths. In 2016, the brand launched its first Raya Collection that received overwhelming response via online retailers and multi-label stores.
The brand is led by actress and singer Liyana Jasmay, who is known for her passion for fashion. With a social media presence of 4.2 million followers on Facebook, Twitter and Instagram, Liyana spreads her fashion style easily and seamlessly to her fans and followers nationwide.
Following the overwhelming response and positive feedback for her 2016 Raya collection, this year Mermaid Luxe is back with Raya Wonderland, a collection of Raya-ready looks made for women who crave sweetness, elegance and simplicity.
The collection is inspired by childhood fairy tales such as Alice in Wonderland, Cinderella and Snow White. Hence, there are three looks representing different characters typically found in these fairy tales – Candy, Elegance and Classic.
"We are thrilled to be the exclusive department store carrying this brand and we hope our customers will embrace and love the collection as much as we do," said Derek Yap, Metrojaya's merchandising manager. "We envision women with different characters donning the collection and feel as if they are living their own fairytale."
The whole Raya Wonderland 2017 collection will be available at Level G, Ladies Department, Metrojaya at Mid Valley Megamall from now until July 31.