More than ‘Simply Cookies’

THE holy month of Ramadan holds more meaning when the act of fasting is paired with good deeds. This year, the Curve empowers single mothers as it prepares for the coming Raya celebration.


In anticipation of the upcoming festive celebration, the Curve has embarked on a five-week-long collaboration with social enterprise Simply Cookies, a set-up which equips single mothers with baking skills and equipment, and helps market their products to generate income.

At the official launch of the Curve’s festive campaign, “Ahlan wa Sahlan to the Sheikh’s Manor”, 11 single mothers from Persatuan Wanita Bersatu Berwawasan Malaysia, which is affiliated to Simply Cookies, were invited to witness the occasion.

“It is a time-honoured tradition for us at the Curve to give back to society. Over the years, we have worked with many organisations, but this partnership with Simply Cookies is a new and exciting venture for us,” said the Curve general manager Jazmi Kamarudin.

The mall has provided free retail space for Simply Cookies to market their products for five consecutive weekends.

“Through this partnership, we hope both the organisation and the mothers will be able to raise more funds that will not only strengthen their financial standing, but also give them the Hari Raya Aidilfitri they truly deserve,” Jazmi added.


The mothers, along with their children, were treated to a special preview of “Dance of Ahlan Wa Sahlan”, a live musical dance performed in bright, eye-catching costumes to catchy tunes.

Jazmi, on behalf of the Curve, then surprised the mothers with Raya packets and goodie bags sponsored by the mall, as well as Pesona Warisan, Nusantara Creations, La Divine and Waarna.

Local singer-songwriter-cum actress Ziana Zain presented the mothers with additional Raya packets and a special Ziana Zain’s World shawl.

The group then congregated at Ah Tuan Ee for a delicious meal to break fast.

Throughout the weekends before Hari Raya Aidilfitri, patrons of the Curve are urged to support the single mothers behind the Simply Cookies enterprise.

Look for their booth (open every Friday through Sunday during the campaign) on the ground floor, along the “street” opposite Starbucks.

Visitors to the mall are also invited to watch the Dance of Ahlan Wa Sahlan performance every weekend and on public holidays, staged at 2pmand 5pm. Shoppers can also participate in the Khat Art Workshop and enjoy other performances such as Jazzy Raya on Friday nights and Melody Raya on Saturday nights, both at 8.30pm, or enjoy traditional tunes performed by Muzika Gambus Raya on Sundays at 3.30pm. For more information, visit the Curve website or its Facebook page.