Refined and improved Proton Iriz officially released

PROTON Holdings Bhd has officially rolled out its refined Proton Iriz. Displayed for bookings at the DRB-Hicom Autofest on May 19, it is now available at all Proton showrooms nationwide.
“When we launched the new Persona in August 2016 with much improved Noise, Vibration and Harshness (NVH) and better fuel efficiency, many people asked us if similar treatment could be applied to the Iriz since both the Iriz and Persona are based on the same platform. We responded positively and was working on improving the Iriz since. And today, we have delivered on our promise. The Iriz now has been more refined and improved,” said Proton CEO, Datuk Ahmad Fuaad Kenali, yesterday.
“The refinements made to the Iriz include improved NVH; we have also added the Eco-Drive Assist Indicator as well as refinement in the ECU calibration that provides linear response for improved driveability. The 1.3L Executive variant also receives an upgrade in the form of push-start button which was previously only fitted in the 1.6L variant. We also created differentiation in the form of two-tone exterior colours for the 1.6L Premium variant where the roof, spoiler and side mirrors are black. As for the interior, we have further improved it with red stitching to the leather wrap steering and seats making the Iriz look sleeker, sportier and more stylish,” he added.
“Despite these improvements and refinements, there is no compromise on the safety standard and security features of the Iriz which is renowned for its excellent safety features and its Hot Pressed Forming (HPF) steel structure. It has five-star Asean NCAP rating for all variants, equipped with comprehensive active and passive safety features such as Electronic Stability Control (ESC) with Traction Control System, Brake Assist, Anti-lock Braking System (ABS), Hill-Hold Assist, Isofix and top tether, as well as six airbags for the Premium variant to ensure optimal protection for both the driver and passengers. For its class, the new Iriz is the most affordable five-star Asean NCAP car in the region. The refined Iriz is now ‘Big in Comfort’ and ‘Bigger in Safety’, all in one package.”
Since it was launched in September 2014, more than 45,000 units of the Iriz have been sold, making it the second best-selling Proton car since its inception, after the legendary Saga.
The refined Proton Iriz is available for customers to test drive and booking can be made at all Proton Edar outlets and roadshows nationwide. The new Iriz comes in four variants – the 1.3L Standard (MT and CVT), 1.3L Executive CVT and 1.6L Premium CVT, priced from RM43,800 to RM58,800, and available in two new colours, Ruby Red and Carnelian Brown, apart from the existing Iriz colours, Graphite Grey, Atlantic Blue and Cotton White.
For more information, customers can contact Proton Customer Care at 1800 888 398 or email to customercare@proton.com. Customers can also visit Proton’s website or its official Facebook page at www.facebook.com/ProtonCarsOfficial. For added convenience, customers can download the official MyProton mobile app, available via Google Play and Apple App Store.