Millionth Myvi rolls out

PERODUA reached another historic milestone as the millionth unit was rolled off the production line at its plant near Rawang, Selangor, over the weekend, making it the most-produced model under the Perodua brand.

Introduced in May 2005, the Perodua Myvi was Malaysia’s number one car model until the end of 2014. The model continues to be among the top best-selling models in the country currently.

“The Perodua Myvi has set a new standard for us in terms of products offerings as well as customer expectations and it is our benchmark for all our future models,” Perodua president and CEO, Datuk (Dr) Aminar Rashid Salleh said.

To commemorate this occasion, Perodua had a special “line-off” ceremony at its manufacturing facility in Sungai Choh, Rawang which was officiated by Perodua Auto Corporation Sdn Bhd (PCSB) president, Masanori Takahashi and PCSB vice-president, Datuk Zainal Abidin Ahmad.

“Also, based on our internal calculations – all our models, the Myvi, Alza, Axia and Bezza retain their spots as the most-preferred vehicles in their respective segments. We wish to thank all Malaysians for their support,” Aminar added.

For the first five months of the year, Perodua sold 81,900 vehicles which is an increase of 5.9% from 77,300 units sold in the same period in 2016.

“We estimate that the total industry volume for the first five months of the year to be 233,700 units. Based on this number, our market share for the year so far is at 35%,” Aminar said.

“We are cautiously optimistic of achieving our 202,000 sales target for this year despite the continued tough and challenging market condition,” he added.

In terms of exports, the Myvi was sold in six countries since 2006, which include Mauritius, Brunei, Singapore, the UK, Fiji and Nepal under the Perodua brand.

However, the Myvi’s biggest export market is Indonesia under the Daihatsu Sirion brand with nearly 31,000 vehicles sold since 2007. In total, Perodua exported 35,400 Myvi/Sirion models since 2006 in these markets.