iRoll Auto is newest Volvo dealer in Penang

VOLVO Car Malaysia (VCM) has appointed its newest dealer, iRoll Auto Sdn Bhd, to better service its customers in the northern region of Peninsular Malaysia.

“Establishing our presence on mainland Penang is a very important step towards creating better access to Volvo products and services to our customers in the Northern region where the market is certainly booming,” said Lennart Stegland, VCM managing director.

Juru Auto-City was chosen as the location for the 3S Centre (sales, service and spare Parts) due to its easy access to the North-South Expressway and its reputation for auto-related services.

“The combination of easy accessibility and Juru Auto-City’s established reputation as an automotive services hub makes this a very attractive location,” said Ang Hock Guan, iRoll Auto managing director.

iRoll Auto will also implement the Volvo Retail Experience (VRE). As a part of this new concept, Volvo promises a "Scandinavian feel" within its sales floor and an improved customer service experience.

“As we continue to introduce products that are well-designed, luxurious and safe, we strive to extend the same feeling to our customers from the very moment they enter our retail environment,” said Stegland.

The VRE showroom specially conceptualised as a "living room", featuring chic Scandinavian-designed furniture, clean air and warm lighting in the interior. The showroom was designed so that customers can relax in a cosy ambience while waiting for their Volvo vehicles to be serviced.

The Volvo showroom in Juru opens from 9am to 6pm, Mondays to Saturdays. For further information about the showroom, contact 04-5080888 or e-mail .