H&M taps Erdem for fresh design collaboration, Baz Luhrmann to helm campaign

SWEDISH fashion giant H&M has announced it will join forces with Erdem Moralioglu for its latest collaborative designer collection.
The Canadian-born, London-based designer, whose designs are worn by celebrities and royalty alike, will create both men's and women's collections for the retailer, with items to go on sale globally in H&M stores and online on November 2.
Not a brand to do things by halves, H&M also hired Moulin Rouge director Baz Luhrmann to direct a teaser film for the collaboration, which was released on YouTube this afternoon (July 13).
Commenting on the partnership, Moralioglu said: "I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before...It's also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time." (via BOF) — AFP Relaxnews