Standard Chartered shakes things up with mobile gamification

KUALA LUMPUR: Standard Chartered Bank has introduced mobile gamification that instantly rewards clients when they shop.
As the first retail bank in Malaysia to introduce mobile gamification, the new channel allows the bank to engage with its clients digitally and recognise their loyalty.
This comes with the proliferation of smart devices that saw mobile gamification on a rising trend. A survey done by Nielson showed one of the top activities 52% of Malaysians use their device is to play free games.
By combining mobile gamification with shopping, the bank is able to engage clients in a fun manner while rewarding them at the same time.