AirAsia, Indonesian tourism ministry in joint marketing pact

PETALING JAYA: Indonesia’s Ministry of Tourism and AirAsia have announced a collaboration in marketing in terms of brand advertising, promotional activities and activations across various touch points including, digital, print, radio, in-flight branding, consumer selling travel fair and more.
The launch of the collaboration was held in Shah Alam, and was attended by Judi Rifajantoro, professional staff to the minister for tourism infrastructure, Indonesian Ministry of Tourism; Robert D. Waloni, senior adviser to the minister for air accessibility, Indonesian Ministry of Tourism; Aireen Omar, CEO of AirAsia Bhd; and Rifai Taberi, commercial director of Indonesia AirAsia.
“Under the joint promotion for the media campaign, we hope AirAsia will cater more travellers to Indonesia and more people especially Malaysians can experience Indonesia thanks to AirAsia’s numerous routes. This is obviously part of a much broader agenda of collaboration with airlines and the community,” said Rifajantoro.
Aireen said, “This partnership could not be more timely as we have been seeing a robust demand for Malaysia and Indonesia. In 2016, we have flown more than four million guests between both countries to contribute significantly to the tourist arrivals last year and this is only a fraction of the great potential we can achieve.
“We look forward to this commitment with the Ministry of Tourism Republic of Indonesia and we are confident that we can further increase more tourist traffic and income for both countries.”
AirAsia connects Malaysia with Indonesia with more than 350 times weekly flights to 15 different cities such as Banda Aceh, Bandung, Bali, Jakarta, Lombok, Medan, Pekanbaru, Palembang, Padang, Pontianak, Semarang, Solo, Surabaya, Makassar, and Yogyakarta.
The airline recently added more frequencies to several routes in Indonesia and has launched direct flights from Kuching, Sarawak, to Pontianak.
In conjunction with the partnership, AirAsia is offering promotional fares for flights into Indonesia, starting from RM79, for bookings made from yesterday until Sunday, for immediate travel until Feb 25, 2018.