Rakuten Trade introduces rewards programme

KUALA LUMPUR: Equity broking firm Rakuten Trade Sdn Bhd has announced its new rewards programme, which brings together three leading loyalty providers AirAsia BIG, B Infinite by Berjaya Group and BonusLink, under one ecosystem.

The Rakuten Trade rewards ecosystem will enable investors to earn Rakuten Trade points (RT Points) simply by trading on their platform. 

Its managing director Kaoru Arai said it is introducing enhancements to its equity broking platform, the first of its kind in Malaysia.

“What makes the Rakuten Trade rewards ecosystem unique is our collaboration with AirAsia BIG, B Infinite, and BonusLink. Our affiliate partners will give Rakuten Trade the opportunity to provide a diverse range of benefits under one robust ecosystem. We believe this will hold tremendous appeal for the growing number of digitally savvy investors,” he said in a statement.  

The Rakuten Trade rewards eco system is a free point rewards programme where investors can earn RT points from trading activities, introducing members by referral link/code, share transfer, and by participating in Rakuten Trade marketing campaigns.

Earning points is automatic for all Rakuten Trade customers. Earned RT points can then be converted into AirAsia BIG, B Infinite and/or BonusLink points of the same value.

BLoyalty Sdn Bhd director of retail and innovations Yau Su Peng said as B Infinite progresses in its transformation from the physical world in to the realm of mobile, it is imperative that it prepares for the growing preference among consumers for digital-based channels.

“B Infinite is constantly open to win-win partnerships that will benefit our members and believe that this collaboration with Rakuten Trade will well serve their lifestyle needs,” said Yau.

Arai said it wanted to differentiate its platform by giving retail investors an added advantage when they trade shares through Rakuten Trade.

“With AirAsia on board, one can redeem points for airline tickets or hotel accommodations while B Infinite and BonusLink points can be converted to everyday lifestyle needs from a cup of coffee to fuel.”