The importance of hydration for healthy skin

[COMFORT ZONE] has launched the Hydramemory range of skincare products that recalls the importance of hydration for the skin in an advanced science-based conscious formula with the finest natural-origin active ingredients. 
When it comes to healthy skin, our defender is one of the very things that make life possible - Water. The skin’s outermost layer is composed of 20% to 35% water. Together with proteins and lipids, water gives the skin its characteristics of softness, flexibility and elasticity. Lack of water (less than 20%) causes the skin to become parched and more susceptible to the formation of wrinkles and other signs of ageing. Our skin also requires water, lipids and nutrients to act as a balanced organism of defense against assaults.
[comfort zone] has developed a 24-hour double hydration system for the Hydramemory range of products. The exclusive combination of natural oils and high-tech active ingredients, delivers a formula for optimal cosmetic moisturising that not only provides water, but also restructures the cutaneous barrier and distributes water inside and outside the cell evenly. Light “sorbet” textures without silicones complete the innovative mechanism of action, which delivers immediate and lasting hydration, bestowing softness, elasticity and luminosity - the visible attributes in healthy skins.
Helena Holden, [ comfort zone ] International Training and Education Manager said “Hydramemory is ideal for all skin types. The formulation can be used in a layering effect so that the level of moisture is modulated, thereby meeting different personal needs and weather conditions.”
The [comfort zone] Hydramemory system comprises an essence, eye gel and a mask, along with a serum, cream gel and cream.
The must-have Hydramemory Essence is a concentrated fragrance-free solution, as light as a toner but as powerful as a serum. The essence provides immediate hydrating action, inducing softness and radiance to the skin with Hydramemory’s active ingredients boosted with 11 hydrating activators in a natural base of tamarind, and the natural components of skin’s hydrating factors (NMF complex).
The [comfort zone] products are available at over 20 beauty salons nationwide.