Nickelodeon announces its anti-bullying campaign in Malaysia

NICKLEODEON announced its Together For Good anti-bullying campaign on Aug 4, in support of Unicef Malaysia's on-going efforts against bullying.
Nickelodeon's four-part animated series of public service announcements (PSAs) starts its run on Nickelodeon Asia's Facebook, with a new video released weekly in the four-week run. The campaign is further supported by Astro's and Unicef Malaysia's social platforms.
Together For Good is an initiative to empower kids to make positive changes in the world around them and the slogan of Together For Good in anti-bullying is simple: "It's not OK. Say Something.".
The approach is to educate children about the different kinds of bullying and to provide methods of stopping it, which includes a call-to-action to contact the Women, Family and Community Development Ministry's Talian Kasih (care hotline): 15999.
Through the PSAs about the fictional stories of kids who have been bullied and their response to it, Nickelodeon is targeting to reach children who may have been experiencing the same kinds of bullying as featured in the PSAs, such as cyber-bullying, discrimination, a girl's bullying experience and a boy's bullying experience.
The popular kids' entertainment brand hopes to encourage young Malaysians to speak out against bullying by talking to a parent, a teacher or an adult they can trust.
"Engaging audiences through our pro-social initiatives is a commitment we do not take lightly. As an entertainment company, we believe we have the responsibility to engage our fans in Malaysia, in whatever part we can play. We want to create awareness against anti-bullying. Bullying is not ok and kids need to learn they speak against it.
Through this digital campaign, we hope to educate our young fans that if they or their friends are being bullied, they can tell someone about it and learn more and they can help prevent it," said Syahrizan Mansor, vice president, Nickelodeon Asia, Viacom International Media Networks.