Rakuten Trade ropes in 3 partners for loyalty scheme

PETALING JAYA: Rakuten Trade Sdn Bhd has launched its rewards programme with three local leading loyalty providers – AirAsia BIG, B Infinite by Berjaya Group and BonusLink.

Rakuten said in a statement today the three affiliate partners joined together under one robust ecosystem by Rakuten Trade in a bid to raise the bar in the online equity trading market, which is more accustomed to single partner programmes.

“With three of the country’s most prolific affiliate partners on board, Rakuten Trade’s rewards ecosystem intends to cater to retail investors by appealing to their digitally-savvy nature and diverse tastes by providing a wide range of reward choices,” it noted.

Rakuten Trade said the rewards ecosystem incentivises retail investors for executing trades via their online trading platform. Investors will automatically get rewarded with RT Points when signing up as a new client, trading, transferring in shares, and through a referral system. RT Points earned can then be converted into AirAsia BIG, B Infinite and/or BonusLink points of the same value.

Rakuten Trade managing director Kaoru Arai said the new ecosystem provides the group with an ideal way to not just attract retail investors who may have never traded before but to also continue to impress and entice existing traders.

Meanwhile, BLoyalty Sdn Bhd’s director of retail & innovations Yau Su Peng said as B Infinite progresses in its transformation from the physical world to the realm of mobile, it is imperative that it prepares for the growing preference amongst consumers for digital-based channels.

“We are therefore pleased to collaborate with Rakuten Trade, the country’s first completely online equity broker, in its launch of the country’s first rewards ecosystem for investors. B Infinite is constantly open to win-win partnerships that will benefit our members and believe that this collaboration with Rakuten Trade will well serve their lifestyle needs.”

Rakuten Trade is a 50:50 joint venture company between Kenanga Investment Bank Berhad and Japan-based Rakuten Securities, Inc.