Style and versatility

ALBA continues its winning streak in championing style and functionality with the launch of its immaculate Spring/Summer timepiece collection. Bold, enduring, elegant, and modernistic, the new line of high performance watches from the ALBA Active series takes the wearer from the boardroom to the great outdoors with precision, style, and finesse.
Leading the Spring/Summer charge is the robust and distinctive new Active chronograph watch. Built for aggressive sports and an adventurous lifestyle, the AT3B49X model features an arresting 44mm in diameter coloured dial with black gradation, aptly reflecting its intrinsic strength, reliability, and valour.
Resistant to 100 meters of water, the AT3B49X comes with a 24-hour display, tachymeter, and stopwatch function. A stainless steel bracelet with a striking 3D wrap look, as well as a three-fold clasp with push button release completes this epic timepiece.
A variation of this well-built timepiece is no less appealing. The three hands model AS9D69X featuring hour, minute, and second hands with date, captivates with a smaller dial face of 42.5mm in diameter. Truly an elegant and steadfast companion, this iconic watch is meticulously crafted for those with an active and vigorous lifestyle.
Each and every watch model in the Active series is the quintessential expression of the essence of time, where style and functionality takes centre stage.
Intricately crafted and beautifully designed, these timepieces of impeccable timing and precision come in stainless steel bracelets or leather straps.
As part of the launch of ALBA’s Spring/Summer collection, a viral video featuring theatre actor, Jayson Phuah and model/actress, Sherlyn Seo are making waves online.
Capturing the vibrant and dynamic lifestyle of a young professional, his colleague, and love interest, played by Jayson and Sherlyn respectively.
The story unfolds to reveal how ALBA complements every aspect of Jayson’s life, from home to the office, at work and at play, day and night. Through it all, the style and versatility of ALBA comes across, culminating as the perfect gifts for him and her.