David Beckham launches AIA's 'What's Your Why?' campaign (Video)

KUALA LUMPUR: Former Manchester United legend David Beckham was in Malaysia today to launch AIA's ‘What’s Your Why?’ campaign.

The campaign which was launched on Sept 15 in Hong Kong is a new campaign in the Asia-Pacific region that reflects the commitment of both parties to helping people live longer, healthier, better lives.

As AIA's Global Ambassador, Beckham will be undertaking the AIA Healthy Living Tour during the week of Sept 18, visiting Hong Kong, Korea, Singapore and Malaysia.

A well-known face of football, Beckham is an admirer of Malaysian hospitality.

"I never knew when I would come back here but I am thankful for AIA to bring me back here," said Beckham.

"We started in Hong Kong and we met some amazing kids there.

"And obviously we ended up in Malaysia, and it's always a pleasure to be here. I mean Malaysia has a huge number of Manchester United fans.

"Every time we (Manchester United) came here it was incredible. And as a player seeing that, it's always special."

The ‘What’s Your Why?’ campaign features a new video that was directed and filmed by Academy Award-winner, Wally Pfsiter, on location in Bangkok.

It conveys personal stories of people and their motivations for leading a healthy lifestyle, including why David Beckham himself leads a healthy life.