76% of Malaysians shop online at least once a month : Visa Study

PETALING JAYA: Popularity of online shopping amongst Malaysians has increased 9% compared to last year, with 76% of Malaysians indicating they shop online at least once a month, according to the Visa Consumer Payment Attitudes survey.

This trend is even higher amongst millennials as 82% of them shop online at least once a month, the company said in a statement.

The survey was conducted by Toluna on 500 Malaysians to gain insights and assess their attitudes towards cash and card usage, mobile banking, contactless payments and online shopping.

Visa said the survey showed that the top categories for purchases online are bill payments (58%), fashion and accessories (52%) and travel (52%).

It said this is similar to the data from VisaNet, where top categories of spend by Malaysians include travel, insurance payments and telecommunication payments.

"Popularity in online shopping has definitely grown amongst Malaysians, where we are seeing more than 20% growth in spend on eCommerce," Visa Country Manager for Malaysia KB Ng said.

Ng noted that there is also an increasing trend of more Malaysians using their mobile devices to shop online. The study showed that 57% of Malaysians are using their mobile phones to shop at least once a month online, up 9% from last year.

"Shopping online has evolved with the introduction of on-demand service providers such as Uber, Grab and Food Panda. 54%of Malaysians have used these services in the past year and convenience is the main reason cited for using such services, followed by being able to shop in the comfort of their own homes."

Ng said the company believes that the consumers' payments experience will continue to evolve for the better as it sees more payment providers striving to enhance the payment experience for Malaysians.