Get the Korean runway look

11 Oct 2017 / 14:59 H.

LUNA, a well-loved K-beauty brand which reflects the latest "hallyu" beauty trends, introduced its new range of specially formulated cosmetics offering the runway look effect at a media launch event at Cocott KL recently.
Founded in 2006, LUNA's brand belief is that "all women are beautiful" and aims to enhance the look of individuals as though they have just come off the runway. LUNA is available exclusively in selected Watsons stores in Malaysia.
During the LUNA media launch, members of the media and the blogger community were treated to a presentation of the LUNA brand by Youngki Hong, overseas manager of LUNA and Larissa Lee, brand manager of De Deux Cosmetics (distributor of LUNA in Malaysia) and a make-up demonstration on achieving a flawless complexion by renowned Malaysian make-up artist, StevenSunny .
"It is undeniable that Malaysians are huge followers of Korean pop culture where it has accelerated the popularity of K-beauty brands such as LUNA cosmetics. It is reported that South Korea is the eighth largest cosmetics market in the world, representing 3% of the global market.
“So there is a lot of competition in the K-beauty market, but LUNA through its constant technological innovations in its product formulation has remained as the Korean cosmetics brand of choice,” said Hong .
The new range of LUNA cosmetics includes the upgraded formulation of its Essence Water Pack Ad, Long Lasting Tip Concealer and Runway Cream Lipstick.

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