Behind the Lens

GLOBAL leader in eye care, Alcon unveiled AIR OPTIX plus HydraGlyde® monthly disposable contact lenses designed to ensure maximum moisture and minimum noticeability on the eye.
It is Alcon's utmost priority to enhance access of quality eye care through innovative products. The latest deviation of the contact lens is superior through the merging of dual technologies: SmartShield™ and HydraGlyde® Moisture Matrix.
SmartShield™ Technology is a patented, ultra-thin protective shield providing excellent deposit resistance against everyday irritants and the added benefit of consistent clear vision.
Moreover, seven out of 10 contact lens wearers in Malaysia concur that AIR OPTIX plus HydraGlyde® was comfortable to wear during the entire month.
HydraGlyde® Moisture Matrix allows users to experience a lasting moisture boost by attracting and retaining moisture on the lens. This technology envelopes the lens in moisture and provides long-lasting hydration after 16 hours.
"Users can now do more of the things they love, without having to settle for anything less than comfortable and clear vision," said Sandeep Tewari, country general manager of Alcon Malaysia.

The launch of the contact lens also kick-started the #NeverSettle Campaign fronted by Germaine Yeap (pix), 32, a former banker turned Muay Thai fighter and stunt actress.
Yeap's #NeverSettle attitude meant that she always had a clear picture of what she wanted to accomplish and she psersevered to achieve her goals.