Nurturing life skills through food

AYAM Brand is celebrating its 125th anniversary this year in Malaysia with the theme, "We Care, We are Family".

The brand, which has long been a household staple in Malaysia, was even recently acknowledged by the World Wide Fund for Nature for its sustainable use of palm oil in its products.

This significant milestone is made even more meaningful as its Ayam Brand Community Care Campaign marks its first decade of providing nutritious meals as well as necessary life-skill education to charity homes in Malaysia and the region.

A total of 59 charity homes across Malaysia and Brunei benefited from this year's campaign which saw them receiving some 381,960 meals comprising Ayam Brand products.

The last leg of the campaign took place recently at a hotel in Kuala Lumpur which saw the return of the Junior Chef competition to educate young minds on mindful food choices

The competition was open to children from Rumah Kasih, Rumah Solehah, Pertubuhan Rumah Kebajikan Kanak-Kanak Home of Peace Kuala Lumpur, San Pedro Orphanage Home, Rumah Kebajikan Anak Yatim & Miskin Al-Munirah, Persatuan Rumah KIDS, Shelter Home for Children and Trinity Children Centre.

"Each year, we plan activities for children, most often related to cooking and good nutrition," said Ayam Brand chairman Tunku Mu'Tamir Tunku Mohamed.

He added that this is so they can learn this important life skill, increase their self-confidence, and become more independent.

The team from Rumah Solehah emerged as champion with its dish of vegetable and tuna wrap, with a side of assorted fruits, which the team used to display its creativity in the form of decorations.

Home of Peace founder Justine Morais, on behalf of all the recipient homes, thanked Ayam Brand for organising the competition again.

He said: "The Junior Chef competition is a highlight, as it has a simple goal – make outstanding food that is tasty and healthy.

"Our thanks to Ayam Brand for its long-term, sustained contribution to so many Malaysian children over the past 10 years."

Also at the event to share their thoughts on healthy living with the children were television host and actress Nina Nadira, and Bangsar Babe website blogger and entrepreneur Sue Lynn.