Diamonds are forever

POH KONG, Malaysia's leading jewellery brand recently unveiled elegant pieces from its latest collection and also introduced a new brand, D'first, at an exclusive fashion showcase. D'first is centred around the theme "Eternity", renewing Poh Kong's commitment to creating precious irreplaceable moments between loved ones that will be remembered for a lifetime.

D'first Diamond Collection by Poh Kong is remarkable as it is an affordable luxury for the masses, where extraordinary beauty, quality and luxury is moulded into one, giving you the diamond of your dreams. Its excellent triple cut has eight hearts and eight arrows pattern to complete this magnificent gem of sublime symmetry. This collection features excellently crafted pendants, earrings and rings.

Christine Choon, director of Poh Kong said, "For the past 41 years, Poh Kong has always been dedicated to providing jewellery of exceptional quality and meticulous craftsmanship. Today, we are thrilled to reveal a new look and feel to our collections and at the same time, introduce to you the latest addition to the Poh Kong family – D'first."

Along with D'first, Poh Kong also showcased the latest collections from its other brands, namely Happy Love, Anggun, Tranz, Auspicious and Hemera.