Baby Shark now on Astro

ASTRO has teamed up with Pinkfong, a subsidiary of South Korean child education company SmartStudy, to present young families with Bayi Yu, the Malay version of the popular song Baby Shark.
The recent launch in Kuala Lumpur saw a huge turnout of parents and young children, eager to catch a glimpse of the beloved Pinkfong mascot perform both Baby Shark and Bayi Yu songs.
Observers were charmed by the sight of adorable tots mimicking popular dance moves.
Pinkfong has 3,000 tunes and stories intended for children under its belt, with the catchy Baby Shark singalong video, in particular, resonating beyond its intended target audience.
"We try to live our values through our songs and videos," said SmartStudy co-founder Ryan Lee Seungkyu at the launch. "We are really expecting more great hits coming up soon.
"With the Bayi Yu song, we hope to capture the locals, in a way the Baby Shark has become a worldwide phenomenon … and look forward to working closely with Astro to deliver the 360° experience with engaging content and merchandise for the whole family to enjoy."
70 songs from Pinkfong's wide repertoire of music, including the wildly popular Baby Shark song series, is currently available on Astro Best and on demand.
Malaysians can also expect Pinkfong videos on demand in Mandarin, covering mathematics, moral fables, and Chinese proverbs from Astro, which will also serve as a platform for exclusive merchandise like Pinkfong plush toys and sound books, available through the broadcaster's Go Shop.
According to Astro's vice president of Content Group, Agnes Rozario, Pinkfong's growing positive and educational presence is in line with the company's direction into the local children's market and led to the happy partnership.
"Astro is constantly looking to delight our customers and the partnership with Pinkfong shows our commitment to offering consumers with more choices in edutainment.
To win special Pinkfong merchandise, upload a video of you and your children doing the Baby Shark dance on Instagram or Facebook with the hashtags #BayiYu, #BabyShark, #SchoolsOut, #BabySharkDanceWithAstro, and tag @astrocircle, after setting your profile to public.
Pinkfong Kid's singalong is available on Astro channel 481 for RM10 with a five-day viewing period, inclusive of other Astro videos, and can be connected to PVR to download on demand.
For more information, visit Astro's website.