BMW meets pledge 100,000 EVs delivered this year

THE BMW Group has delivered more than 100,000 electrified vehicles to customers worldwide in 2017, as promised at the beginning of the year. This underlines the company’s leadership role when it comes to electro-mobility. An eye-catching light installation will mark this milestone on the road to the mobility of the future, with the BMW Group headquarters, the world-famous “Four-Cylinder” in the north of Munich, transformed into a battery. The BMW Group selected this glowing symbol to represent the technological change taking place in mobility.
“We deliver on our promises,” said BMW AG chairman of the board of management, Harald Kruger. “This 99-metre-high signal is lighting the way into the era of electro-mobility. Selling 100,000 electrified cars in one year is an important milestone, but this is just the beginning for us. Since the introduction of the BMW i3 in 2013, we’ve delivered over 200,000 electrified cars to our customers and by 2025, we will offer 25 electrified models to our customers. Our early focus on electro-mobility has made this success possible – and electro-mobility will continue to be my measure for our future success.”
In Malaysia, the premium automaker has already established the BMW brand as the most successful premium hybrid brand in the country, delivering over 6,200 BMW iPerformance Hybrid Vehicles with eDrive technology in the country. The total deliveries signify that over 50% of BMW Malaysia’s total volume for the country comprises of hybrid vehicles with eDrive technology, the highest product split share not only in the country but in Asean and the world for the BMW Group.
BMW Malaysia managing director and CEO, Han Sang Yun, said: “We are proud to announce that Malaysia is the world’s fifth largest market for the BMW iPerformance models after the US, UK and Europe, and also the third largest market for the BMW 330e model after the US and UK.” In Malaysia, the BMW X5 is the second largest market after the US while the BMW 7 series is the third largest market after Japan and the US.
Han added, “Malaysia is leading the way with many progressive countries with innovation in Future Mobility and Electro Mobility and our BMW iPerformance strategy here has been key in driving this success. While we at the BMW Group celebrate this milestone the world over, it is really a special feeling knowing that we in Malaysia played an important role in this success. We can only look forward to creating more successful milestones in 2018.”
Ceremonial handover at the BMW Welt
One of these many customers worldwide experienced a special surprise today: An 80-year-old driver from the North Rhine-Westphalia region of Germany collected his BMW i3 in Protonic Blue at BMW Welt in Munich, making him the 100,000th customer worldwide to choose an electrified BMW Group vehicle this year. Kruger welcomed him to the BMW Welt and personally handed over the keys to the new car, commenting, “the excitement connected to electro-mobility is felt by all generations and handing over the 100,000th electrified car we’ve brought to the streets this year is a very special moment for me.”
A shining symbol
Celebrating the important milestone, the iconic BMW “Four-Cylinder” headquarters tower was transformed by a lighting installation into four upright batteries, representing the forward thinking which is a fundamental part of BMW’s DNA. The special illumination was projected onto the building yesterday evening. The project was implemented in collaboration with the cultural organisation “Spielmotor Muenchen”. This public-private partnership between the city of Munich and the BMW Group was founded in 1979 with the aim of bringing cultural diversity to Munich and establishing and expanding the city’s role as a national and international cultural destination.