Malaysian firms win big at International Innovation Awards 2017

SHANGHAI: Size does not always matter, as proven by three Malaysian companies which garnered accolades at the “International Innovation Awards 2017” for innovation in parking system, classified ads and customer management software.

The awards were organised in Shanghai, China, by Enterprise Asia, a non-governmental organisation in pursuit of entrepreneurship development across the region to promote fair and equal opportunities for emerging entrepreneurs.

A total of 31 products, services and organisations received the InnoCube at the International Innovation Awards 2017. They also received the InnoMark, the global certification for innovation.

For instance, M.A. Intelligent Parking (M) Sdn Bhd came out with plans to embark on the integrated mechanical parking system dubbed “MAPS Parking”, which is the first-of-its-kind in Malaysia.

M.A. Intelligent Parking, which was incorporated in 2009, aims to launch its maiden parking system for a 24-level car park building with 199 bays in Jalan Tun Razak this month upon obtaining approval from the authorities.

“Steel structure is the main component that connects with each other to carry the load of the whole parking structure. It is safe and easy for the drivers to search for parking space as they just have to leave their cars and allow the lift system to park at available parking space,” said its group managing director Siti Nur Afiqah.

“It’s very common in China, but it is new in Malaysia. There are a few in Malaysia, but are used in the public sector and not used commercially.

M.A. Intelligent Parking assistant CEO Datin Seri Norhanizah Nordin said unlike conventional parking, the new parking system does not need bigger land and the intention is to solve the parking space problem in the city centre.

“The market response has been encouraging. We look forward to moving progressively in the market. We’ve received enquiries from Indonesia, Cambodia, Thailand and the Middle East.”

The project is a joint venture between M.A. Intelligent Parking and Japan’s Nissei Build Kogyo, which is involved in tower parking.

Meanwhile, Getthiss Marketplace, an online classified ads website, is also gaining traction with its venture into overseas markets.

Getthiss Marketplace allows people to buy and sell a wide variety of goods, products and services across different categories such as real estate, automotive, careers, business products and services. Besides selling and buying products, one can also make bill payment and prepaid reload with trusted merchants on the platform.

Getthiss Innovation Sdn Bhd general manager Leon Tan said the company sees huge potential in the China market.

“We’ve very good response from the merchants. We’ve started to establish abroad in Thailand and Indonesia, very soon we’re going to China for the halal market. We’re confident to grab a share in this halal market. We’re going to introduce Jakim halal in China as it is recognised worldwide. Slowly we’ll build up the halal food collaboration with China.”

Tan said currently the company’s revenue mainly comes from the advertising platform.

“We have our mini website to help cottage industries to establish and sell their products. This is also what we’re active in.”

For Ezytronic Sdn Bhd, its winning product, Salesmaxx, has helped small firms to better manage their customer base.

Salesmaxx is an integrated sales performance monitoring system with live dashboard viewing capabilities. It enables users to track, monitor, identify gaps and train directions in the sales team.

Ezytronic sales director Jerry Ooi said Salesmaxx is tasked to increase sales team efficiency with minimum resources but with maximum returns. Currently the system has over 50 customers in Malaysia.

Ezytronic, which was established nine years ago, is targeting to list on the Ace Market of Bursa Malaysia by 2020. It registers over RM20 million in revenue per year.

Ooi said the company launched the software business three years ago and it plans to the overseas markets going forward.

“Majority of the enterprise solutions system is catered for large corporations, and SMEs do not have such system. We design this to suit their culture with affordable prices.”